AI - Zombies

AI is changing the way campaigns are created, allowing ideas to be visualised relatively quickly. In this case, a public information campaign on the ‘smart phone zombie’ phenomenon that’s taken over London’s streets. Probably too dark for TFL, but fortunately this is Transport for Zombies, so it’s totally on-brand.

As ever with AI, it’s what you bring to it that counts, combining multiple techniques of AI image generation and animation, with traditional post-production, and most importantly, human ideas. AI is a ‘garbage in, garbage out’ medium, so this final ingredient remains the most important.