Resort 2021

Social, online and in-store campaign for the EUDON CHOI fashion label

Video online can seem intrusive, leaving us more likely to click away than to pay attention. For the Resort 2021 campaign, a seamless looping technique was developed, exploring the boundaries of film and photography. Using hypnotic slow motion without cuts creates a calmer experience for the viewer, while still rewarding sustained attention.

Director and post: GUY NISBETT
DoP: JP LEWIS
Model: JASMIJN @ WILHELMINA
Hair & Makeup: FLO LEE

Client: EUDON CHOI