Introducing Dr. Doritos
‘Any genre, so long as it’s about Ketchup Doritos.’
And so, following a vaccine induced fever dream, self-taught amateur hypnotherapist Dr. Doritos was born. Students of psychiatry will notice wry references to the work of pioneering hypnotherapist Milton H. Erickson, as modelled by Neuro-Linguistic Programers Bandler and Grinder in their early-80s classic ‘Trance-formations’. After all, they did say any genre, which clearly includes experimental animated jazz hypnotherapy. Mostly though, it’s just a very silly film about Ketchup Doritos.
You can read more about the campaign at StrategyOnline here, and see the Ketchup+ streaming platform here.
Written, Directed and Animated: Guy Nisbett
Illustrator: Louise Nordh
Miss Ketchup: Laurie LeMans
Client: Doritos
Agency: Flare BBDO